Most outreach fails not because of the message, but the setup.
Weak foundations = ignored.
Strong ones = responses.
70% setup, 30% content.
SPF, DKIM, warm-ups: Build it right. Scale smart.
#Outreach #EmailMarketing #LeadGeneration #B2BSales #GrowthHacking #ColdEmail
Weak foundations = ignored.
Strong ones = responses.
70% setup, 30% content.
SPF, DKIM, warm-ups: Build it right. Scale smart.
#Outreach #EmailMarketing #LeadGeneration #B2BSales #GrowthHacking #ColdEmail
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9
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Unpopular opinion time.
We are drowning in tools but starving for wisdom.
What is the most OVERRATED marketing trend right now that needs to die?
Don't hold back.
#marketing #trends
We are drowning in tools but starving for wisdom.
What is the most OVERRATED marketing trend right now that needs to die?
Don't hold back.
#marketing #trends
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30
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Obvi ran 50+ creative tests monthly.
Attribution picked winners. Incrementality said they were all basically the same.
Testing clicks ≠ testing causality.
https://t.co/WK7t0rZwVf
Attribution picked winners. Incrementality said they were all basically the same.
Testing clicks ≠ testing causality.
https://t.co/WK7t0rZwVf
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7
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"We can't afford incrementality testing."
Obvi said this while spending $200K/month on unvalidated assumptions.
First test revealed $80K in wasted spend. Paid for itself in week one.
https://t.co/Aqh9Ik5t1A
Obvi said this while spending $200K/month on unvalidated assumptions.
First test revealed $80K in wasted spend. Paid for itself in week one.
https://t.co/Aqh9Ik5t1A
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4
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Unpopular opinion: quantity leads to quality.📈
i’m posting 5x a day.
why? because you can’t learn if you don’t ship. volume is the only way to test fast.
perfectionism is just procrastination in a suit. "quality over quantity" is often just an excuse to be lazy.
thoughts?👇
i’m posting 5x a day.
why? because you can’t learn if you don’t ship. volume is the only way to test fast.
perfectionism is just procrastination in a suit. "quality over quantity" is often just an excuse to be lazy.
thoughts?👇
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Optimized attribution. Clean dashboards. Growth stalled. You’re perfecting correlation in a broken framework while competitors measure causation. Tobin Thomas explains why incrementality is the unlock.
https://t.co/HhGF4JwCg3
https://t.co/HhGF4JwCg3
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9
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Health brands need writers who understand responsibility.
#healthwriting #copywriting
#healthwriting #copywriting
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9
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Trust grows when health content feels consistent.
#wellness #marketing
#wellness #marketing
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The insights from this standing-room-only session at Ad Week NY are crucial for any retail marketer. The discussion centered on how privacy changes are breaking traditional measurement models.
https://t.co/89xDSaMZTo
https://t.co/89xDSaMZTo
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9
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Health information should feel approachable.
That is what keeps people reading.
#copywriting #health
That is what keeps people reading.
#copywriting #health
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9
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Replies > Spam.
That’s cold email in 2026 https://t.co/bcjmyqFkNU
That’s cold email in 2026 https://t.co/bcjmyqFkNU
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103
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Channels like Instagram or content platforms often face scrutiny because conversions take longer. This Apparel Brand showed that these channels could drive real incremental revenue when budgets are correctly allocated.
https://t.co/n5rTaEQlb2
https://t.co/n5rTaEQlb2
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25
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Health writing should calm, not overwhelm.
That balance matters.
#healthcontent #copywriting #marketing
That balance matters.
#healthcontent #copywriting #marketing
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22
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There was a long line for this session at Ad Week, and the insights show why. The problem discussed was the inability to measure how external factors like competitor pricing or seasonality truly impact marketing ROI.
https://t.co/P56x62QeYN
https://t.co/P56x62QeYN
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9
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Cold email works — if your inbox, domain, and strategy are right.
Tools don’t scale results.
Deliverability + process do.
#ColdEmail #B2BMarketing
Tools don’t scale results.
Deliverability + process do.
#ColdEmail #B2BMarketing
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See how a renowned apparel brand faced a common marketing challenge - spending more didn’t always equal more revenue. By looking closely at which channels truly drove results, they achieved 11.5% higher revenue with 11.7% less spend.
https://t.co/iNR4pL1jhJ
https://t.co/iNR4pL1jhJ
1
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28
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The insights from this standing-room-only session at Ad Week NY are crucial for any retail marketer. The discussion centered on how privacy changes are breaking traditional measurement models.
https://t.co/P56x62QMOl
https://t.co/P56x62QMOl
0
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15
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If you're still making budget decisions based on last-click attribution, you're not optimizing for growth.
On this episode, Sunil Bhagwan (20+ years in marketing measurement) breaks down what's actually working now.
https://t.co/nvRTeWcBff
https://t.co/nvRTeWcBff
On this episode, Sunil Bhagwan (20+ years in marketing measurement) breaks down what's actually working now.
https://t.co/nvRTeWcBff
https://t.co/nvRTeWcBff
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The fastest way to expose attribution problems: run a holdout test.
Tobin Thomas, CEO of Lifesight, walks through why incrementality measurement is becoming non-negotiable and how to start.
Read the full breakdown here: https://t.co/jzJVfbks9u
Tobin Thomas, CEO of Lifesight, walks through why incrementality measurement is becoming non-negotiable and how to start.
Read the full breakdown here: https://t.co/jzJVfbks9u
0
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14
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If you're still making budget decisions based on last-click attribution, you're not optimizing for growth.
On this episode, Sunil Bhagwan (20+ years in marketing measurement) breaks down what's actually working now.
Listen here:https://t.co/awXZRnHTcA
On this episode, Sunil Bhagwan (20+ years in marketing measurement) breaks down what's actually working now.
Listen here:https://t.co/awXZRnHTcA
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Modern Marketer | Data-driven, culture-obsessed | Turning insights into impact | Helping brands grow in the age of algorithms
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Marketing Coordinator sharing on my journey. Tweets on digital marketing and writing a good copy.
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Get unlimited leads with our cold email outreach! Boost your business growth effortlessly.
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Get unlimited leads with our cold email outreach! Boost your business growth effortlessly.
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