Come to think of it i wonder how was your approach to be in this field of work ?…from learning about Landing pages till to the point of selling it.
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obvi is a $100M+ supplement brand.
they have multiple products on their site: collagen burn, collagen protein, gut health, beauty supplements.
but their quiz doesn’t help you “find the right product.”
it’s designed to lock in conversion before you see pricing.
here’s how: https://t.co/WAOLtCRB0s
they have multiple products on their site: collagen burn, collagen protein, gut health, beauty supplements.
but their quiz doesn’t help you “find the right product.”
it’s designed to lock in conversion before you see pricing.
here’s how: https://t.co/WAOLtCRB0s
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talked about building funnels for problem-aware buyers, not just product-aware ones.
nectar sleep is a perfect example.
their quiz doesn't ask "what firmness do you want?"
it asks "what's preventing you from sleeping well?"
👇 https://t.co/dYimjObtjW
nectar sleep is a perfect example.
their quiz doesn't ask "what firmness do you want?"
it asks "what's preventing you from sleeping well?"
👇 https://t.co/dYimjObtjW
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we've talked to 100+ ecommerce founders over the past year.
same pattern every time:
their entire website is built for product-aware buyers.
> hero section: product image + "shop now"
> navigation: product categories
> first scroll: bestsellers grid
> second scroll: features +
same pattern every time:
their entire website is built for product-aware buyers.
> hero section: product image + "shop now"
> navigation: product categories
> first scroll: bestsellers grid
> second scroll: features +
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For open source, add a sponsor-this-issue label with an ETA and a ballpark price. Transparency turns passive interest into funded, predictable maintenance.
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casper ($600M+ revenue) doesn’t treat their quiz like a side feature.
they drive traffic to it with:
∙top utility bar
∙main navigation
∙first CTA after hero
result: three chances to click before scrolling.
high-intent buyers need easy access to personalization.
Lesson to https://t.co/9StUrdTUiS
they drive traffic to it with:
∙top utility bar
∙main navigation
∙first CTA after hero
result: three chances to click before scrolling.
high-intent buyers need easy access to personalization.
Lesson to https://t.co/9StUrdTUiS
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Ship a roadmap that lists what you will pause or kill this quarter. Explicitly named stop decisions focus teams faster than one more backlog item ever will.
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Hiring shortcut: include a short paired debugging session in interviews. Watching how someone investigate a real bug reveals their system thinking and communication way faster than contrived tasks.
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Treat latency as a product metric. Measure task completion across three real network classes, then optimize the happy path for the slowest profile your users actually have, not your office wifi.
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Progressive enhancement is not compromise. Start basic, prove value, then layer interactivity. Teams that do this avoid wasted complexity and ship features that users actually use.
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Question for teams: which feature increases friction for power users while helping novices? Splitting flows is uncomfortable but often yields happier long-term retention.
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quizzes aren’t a magic bullet.
they work incredibly well in specific scenarios and kill conversion in others.
here’s when to use them and when to avoid them:
𝘄𝗵𝗲𝗻 𝘁𝗼 𝘂𝘀𝗲 𝗮 𝗾𝘂𝗶𝘇
1. high-consideration products with buyer confusion
supplements, prescription
they work incredibly well in specific scenarios and kill conversion in others.
here’s when to use them and when to avoid them:
𝘄𝗵𝗲𝗻 𝘁𝗼 𝘂𝘀𝗲 𝗮 𝗾𝘂𝗶𝘇
1. high-consideration products with buyer confusion
supplements, prescription
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Add a lightweight audit trail for automated actions: source input, decision rule, and model or rule version. Teams trust automation when they can reconstruct why it acted.
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If your local dev environment takes longer to boot than your lunch break, new hires will choose other jobs. Make full app boot under 30 seconds or they will never stay.
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Hot take: most AI bets are really data plumbing projects. If your success metric isn't fewer manual corrections, you built an expensive dashboard, not automation.
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hims is a $300M+ US telemedicine brand.
they don’t have a product catalog.
the quiz IS the store.
here’s how they built a quiz-only strategy
Another quiz breakdown.. 🥶👇🏽 https://t.co/i1uJgzZocz
they don’t have a product catalog.
the quiz IS the store.
here’s how they built a quiz-only strategy
Another quiz breakdown.. 🥶👇🏽 https://t.co/i1uJgzZocz
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ran a product quiz for a gifting brand .
conversion rate: 11.6% from quiz sessions.
for context, health and supplement quizzes average 6-8%.
why? low ticket + high pressure + confused buyers = quiz converts.
gifting is perfect for this. https://t.co/qiz9DV8hlI
conversion rate: 11.6% from quiz sessions.
for context, health and supplement quizzes average 6-8%.
why? low ticket + high pressure + confused buyers = quiz converts.
gifting is perfect for this. https://t.co/qiz9DV8hlI
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Experiment policy: every UX experiment must have a tested revert path deployable within twenty four hours. If bad changes stick, you validated the wrong thing.
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Building efficient systems and team productivity. Running the: https://t.co/vvFISwVrog. https://t.co/dkEVxdBCyX
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sharing everything about quiz funnels for e-commerce building https://t.co/geVFMSgPqo
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Small businesses often suffer from conversion leaks. I fix their landing pages with CRO to boost conversion rates.
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Replo (YC S21) Expert || Figma Expert || Landing Page Designer || I specialize in assisting DTC brands in designing converting and scalable landing pages.
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