The Coach Trap

A big reason for me starting an online company was "Location Freedom".

Having the Freedom to work from anywhere in the world on my terms.

There is a difference between a want and a need.

What's yours? https://t.co/3ygVATp4fz

Most coaches think they need a bigger audience.

They need a clearer message.

100 people who get it beats 10,000 who don't.

Might help you writing Hooks.

https://t.co/D4gV0UBNRS

Still not as good as @danwilliamsdtg

Me and Dan been playing around with video for a long time.

Thought i would show you the strategy.

One 3-6 min long-form video per week can build a business.

https://t.co/V8Zat9M9FF

Shorts bring them in. Daily.

https://t.co/gYaoTGo5FW

Long-form sells the solution. Trying to

One long-form video per week can build a business.

Shorts bring them in.

Long-form sells the solution.

Creators who mix both win.

Everyone wants to make money online.

Saw a stat yesterday.

Substack.

35 million readers.
2 million writers.

That's a 17:1 ratio.

What a chance.

If you're a coach, do you feel my pain making videos?

I hope this motivates you to make one.

I HATE making videos.

I don't like the way I look. I don't like the way I sound. I get massive imposter syndrome.

I might come across as confident. I'm not. I'd say driven, but not https://t.co/11i9KaZqEk

Played around with emails some time.

Some lessons learned.

Be regular.

Short emails win early.

300–600 words = higher completion and more return readers.

Earn long-form. Don’t assume it.

Thoughts?

Most coaches are using AI to replace their thinking.
Big mistake.

I just sat down with Jack AM Austin on The Coach Trap, and he dropped something that'll change how you create content in 2026.

The coaches winning right now aren't avoiding AI.

They're using it completely https://t.co/fx9sxmbK7u

Who is doing dry Jan?

Let's support each other.

It's Saturday. Football day.

The toughest day for me.

The hardest part about Dry January isn't the alcohol.

It's the honesty.

Nearly half of people who drink monthly have attempted Dry January, but 27% don't complete the full https://t.co/QE7lPREpwo

I deleted my long-form content calendar yesterday.

All of it.

38 posts I had planned for February.

For one reason:

Every single one started with "How to..." or "5 ways to..."

But I did an analysis.

The data says hooks like this have a 1.5% win rate for me.

I've been doing

Ever noticed when something is run badly… and it annoys you?

That frustration is often your business idea trying to get your attention.

Could be the spark you need for your online business this year.

PS Pic is Ba Na Hills, Da Nang, Vietnam. https://t.co/gfB7UHm0Xa

Had soo many coaches and online business types tell me the same thing this week! Not now, or giving up!

Most coaches survived way worse in life than a slow Instagram launch.

Yet somehow, hitting 'post' feels like climbing Everest.

I grew up on a council estate in Poole.

I have a feeling about linkedin.

Why some people get great results.

Maybe too good to be true.

Especially when their content is bang average?

Linkedin engagement pods?!

Right or wrong?

Day 15 of #DryJanuary and this is the hardest one yet.

Probably because I’m in Da Nang where beer is 45p.

Two pints used to reliably become eight and an all-nighter that wrecked work and training the next day.

I even had a waitress just walk over and say “Beer?” like there https://t.co/xX45pbQggk

Is Vietnam the best place for coffee in the world?

I love coffee. Most people do. But Vietnam changed the game for me.

I'm doing Dry January, hunting for that sugar hit to replace the usual dopamine loop.

Normally it's a basic cappuccino. Reliable. Boring.

Then Vietnam hits https://t.co/ThVZROqOw8

Had a chat yesterday.

Clean and simple.

He said Greg what do I need to do..m

I said lets go back to basics on your linkedin. It's the first time people see you.

1. PFP. Look at the camera. Look like your going to answer their question.
2. Banner. He didn't have one. Needs to https://t.co/9QjdD9ZaQr

Strategic giving is basically my entire marketing strategy for 2026.

I want you to win.

Competitors included.

Sounds soft but the ROI is insane.

My accountant just called about $AEVA. He never calls unless it's serious. And he has done incredible stuff investing for me.

My feed is full of gurus promising the next best AI PROMPTS...

I've been watching something fascinating.

Gurus are selling complex AI prompts like they're secret weapons.

Meanwhile, I'm seeing the opposite play out.

In an AI world, your ability to clearly describe what you

I got asked yesterday:

"What's the one thing that actually gets coaching clients?"

Easy:

Talking to people.

Not posting. Not carousels. Not having the perfect bio.

Just... conversations.

You can have the best content strategy in the world, but if you're not in people's DMs,