accs available
https://t.co/9Y2zIuDVor
https://t.co/9Y2zIuDVor
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We’re doing ~$2M/month at NovaaLab.
And scaling internationally wasn’t “launching in a new country”…
It was rebuilding the entire machine.
Here’s our framework for profitable international growth: https://t.co/V0ACb18V1y
And scaling internationally wasn’t “launching in a new country”…
It was rebuilding the entire machine.
Here’s our framework for profitable international growth: https://t.co/V0ACb18V1y
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Most dropshippers fail not because of bad products, but bad advertising.
In a market where products are similar, ads are the real competitive edge.
Dropshipping isn’t a product business — it’s a media buying business. https://t.co/nOUD4kqAq6
In a market where products are similar, ads are the real competitive edge.
Dropshipping isn’t a product business — it’s a media buying business. https://t.co/nOUD4kqAq6
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In Q4 we stopped being Zuckerberg's hostage.
We were 95% dependent on paid ads.
It was a suicide mission.
If the algorithm twitched, we bled.
So we rewired the entire mix.
We moved that cash into:
→ YouTube placements (evergreen assets, not 24h burns)
→ Major sport team
We were 95% dependent on paid ads.
It was a suicide mission.
If the algorithm twitched, we bled.
So we rewired the entire mix.
We moved that cash into:
→ YouTube placements (evergreen assets, not 24h burns)
→ Major sport team
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How are you spending your Sunday?
I spent the morning auditing our top-performing accounts and the data is SHOUTING at me.
Our "perfect" studio-shot ads are being absolutely embarrassed by a grainier, raw video running through a creator’s handle.
The delta in ROAS isn't even
I spent the morning auditing our top-performing accounts and the data is SHOUTING at me.
Our "perfect" studio-shot ads are being absolutely embarrassed by a grainier, raw video running through a creator’s handle.
The delta in ROAS isn't even
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Spent $5,000 on high-production creatives → they underperformed
Spent $50 on raw creatives → they overperformed
For some reason, sometimes low-effort ads scale harder than “high-quality” ones.
Spent $50 on raw creatives → they overperformed
For some reason, sometimes low-effort ads scale harder than “high-quality” ones.
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If Mark Zuckerberg flips a switch tomorrow, does your revenue go to zero?
Most DTC brands I see aren't businesses.
They're Meta's tenants. And the rent just keeps going up.
In Q4 2025, we realized 95% of our budget was locked in paid ads.
We were one algorithm tweak away from
Most DTC brands I see aren't businesses.
They're Meta's tenants. And the rent just keeps going up.
In Q4 2025, we realized 95% of our budget was locked in paid ads.
We were one algorithm tweak away from
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Of course you can sell your dropshipping store for 6 figures…
Only if you have the right structure, systems and access to a network of Buyers.
If this is the case, I guarantee you we can sell your store https://t.co/NveuD8QFmr
Only if you have the right structure, systems and access to a network of Buyers.
If this is the case, I guarantee you we can sell your store https://t.co/NveuD8QFmr
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6 years building NovaaLab taught me this:
You don’t know what works.
Your audience does.
Test 20 ad angles.
Test 10 landing pages.
Kill your assumptions.
Let data decide.
You don’t know what works.
Your audience does.
Test 20 ad angles.
Test 10 landing pages.
Kill your assumptions.
Let data decide.
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Most ecom brands are one algorithm update away from death.
If you rely on:
– One traffic source
– One hero product
– One supplier
You’re renting revenue.
NovaaLab for example is built on systems, redundancy, and control.
That’s how you build something that compounds instead
If you rely on:
– One traffic source
– One hero product
– One supplier
You’re renting revenue.
NovaaLab for example is built on systems, redundancy, and control.
That’s how you build something that compounds instead
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I studied 100+ 8 figure ecom brands.
Different niches. Different models. Different strategies.
But the same patterns showed up every time.
Here’s what they all had in common 👇 https://t.co/fBzgInQKaD
Different niches. Different models. Different strategies.
But the same patterns showed up every time.
Here’s what they all had in common 👇 https://t.co/fBzgInQKaD
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"What's the plan for NovaaLab this year?"
Not chasing trends.
Just:
- Widening proven channels
- Tightening the economics
- Letting time do the rest
We’re in the long game.
Not chasing trends.
Just:
- Widening proven channels
- Tightening the economics
- Letting time do the rest
We’re in the long game.
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Failure in DTC isn’t bad luck.
It’s pattern recognition.
After scaling an 8-figure brand, the signals become obvious.
Here are 9 patterns that almost always predict collapse 🧵👇 https://t.co/ijcfB53YO3
It’s pattern recognition.
After scaling an 8-figure brand, the signals become obvious.
Here are 9 patterns that almost always predict collapse 🧵👇 https://t.co/ijcfB53YO3
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What will drive the biggest shift in ecom this year?
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New Ecom Brand started 4 days ago
- I custom the product and packaging I bought 500 units
Yesterday’s Tasks:
✔️Last day I add some social media posts with google gemini
📷I optimise the Product page
Today’s results : $200 sales
Ad spend : $30 https://t.co/XGpbQS9s1T
- I custom the product and packaging I bought 500 units
Yesterday’s Tasks:
✔️Last day I add some social media posts with google gemini
📷I optimise the Product page
Today’s results : $200 sales
Ad spend : $30 https://t.co/XGpbQS9s1T
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Ecom spy tools are like trading indicators.
They show what worked.
Not what will work.
Great for confirmation.
Useless for predicting what's next.
They show what worked.
Not what will work.
Great for confirmation.
Useless for predicting what's next.
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Traffic from ChatGPT is exploding for us 🚀
NovaaLab just saw its highest numbers ever.
Here are the 4 moves that helped us turn ChatGPT into a traffic channel:
🧵 https://t.co/VYk2SpiBvI
NovaaLab just saw its highest numbers ever.
Here are the 4 moves that helped us turn ChatGPT into a traffic channel:
🧵 https://t.co/VYk2SpiBvI
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5 reasons why most ecom brands fail:
POORLY PLANNED MARKETING
POORLY PLANNED MARKETING
POORLY PLANNED MARKETING
POORLY PLANNED MARKETING
POORLY PLANNED MARKETING
POORLY PLANNED MARKETING
POORLY PLANNED MARKETING
POORLY PLANNED MARKETING
POORLY PLANNED MARKETING
POORLY PLANNED MARKETING
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Scaling an ecom brand to 8 figures is not easy.
Personally:
- My first 5 stores failed
- Blew through a ton of ad spend
- My Meta ads account got banned
- Learned more from losses than wins
Genius move? I never quit.
Personally:
- My first 5 stores failed
- Blew through a ton of ad spend
- My Meta ads account got banned
- Learned more from losses than wins
Genius move? I never quit.
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People always ask me:
How did NovaaLab get our products used by the Chicago Bulls?
Here’s the real answer:
It’s not a secret formula, but it’s a system that works.
🧵👇 https://t.co/YkniTMo6Xa
How did NovaaLab get our products used by the Chicago Bulls?
Here’s the real answer:
It’s not a secret formula, but it’s a system that works.
🧵👇 https://t.co/YkniTMo6Xa
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$30M+ in eCommerce sales | Founder of https://t.co/jH9ZnrBJBu | Sharing how I scaled a profitable brand to 8 figures in revenue
1.1K Followers
16 Contributions
We are a dropshipping agent and supplier from China. We can source products and ship them for you at a low Supply Chain Experts|Fast Shipping|Low Prices|No MOQ
30 Followers
1 Contributions
Multi - Ecommerce stores owners I I build Public web and Mobile apps with Code vibe I I have Ecom Brands for sale !
17 Followers
1 Contributions
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