Marketing In Public

If you’re indie hacking and NOT using pSEO, you’re leaving compounding traffic on the table.

Here’s a practical, no-BS pSEO playbook you can start this week 🧵

#buildinpublic #IndieHacking #indiehackers

One uncomfortable truth about development is that features don’t attract paying users, distribution does.

Indie hacking means testing channels early, doing things that don’t scale, and using marketing hacks to learn fast, not to look big.

Which channel are you testing this

One thing that surprised me while building SaaS

products is how tightly development and marketing are connected.

Indie hacking forces you to ship smaller, talk to users earlier, and validate ideas before scaling.

The most effective marketing hacks I’ve seen weren’t clever

Indie hacking isn’t about being clever.

It’s about being clear, consistent,
and slightly obsessed with user pain.

#buildinpublic #IndieHacking #indiehackers

A pattern I keep seeing in SaaS projects:

founders spend months optimizing onboarding, but skip the hard part of distribution.

Indie hacking flips that.
Find one place where your target users already complain, help them publicly, then offer your product only when it

A useful test for SaaS ideas:

If you removed all marketing hacks and ads, would anyone still find and pay for your product?

Indie hacking forces you to answer that early through direct outreach, niche communities, and manual sales.

Which channel brought you your first paying

A lot of SaaS founders ask, “how do I get more users?” when the better question is, “where are people already paying to solve this problem?”

Paying users don’t need convincing, they need switching reasons.

Where did your first paying user come from, and what were they using

Biggest indie marketing shift in 2026:

Reddit + Indie Hackers threads drive 3-8x more early users than Product Hunt launches (real data from 50+ cases).

I ignored PH hype, posted honest 'what broke this week' updates on Reddit → first 200 signups in days, zero ads.

What's

One underrated way to attract SaaS customers is to turn your setup process into content.

Document how you onboard users, price features, and fix early mistakes, then share those lessons publicly.

Teaching builds trust faster than pitching, especially in indie hacking.

UpWork is a place to find really good project ideas! https://t.co/3eyQQQn8Un

Growing a side project is a daily balance between building the right features, indie hacking your way to early traction, and testing innovative marketing hacks that cut through the noise.

Ship fast, listen harder, and experiment constantly.

Real growth comes from momentum,